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267. 21563 Strategic tourism marketing review

This paper is a strategic tourism marketing review. Tourism in Wollongong is the focus of the discussion. A strategic tourism marketing review is presented and examined in the paper. Included is a situational analysis and uncontrollable factors. The market analysis will examine e the competitive factors and the competitive situation of the organization.
  • Pages: 9
  • Bibliography: 0 source(s) listed
  • Filename: 21563
  • Price: US$80.55

268. 21647 Negotiation Strategies and Procedures

This paper is a discussion of negotiation strategies and procedures. The fundamental phases of pre-negotiations will be examined. Additionally, the individual characteristics of negotiators will be presented and encompassed in the discussion. The reference used for this paper will be the Journal of Marketing Theory and Practice. Views on crucial aspects to successful negotiation strategies are also provided.
  • Pages: 4
  • Bibliography: 4 source(s) listed
  • Filename: 21647
  • Price: US$35.80

269. 21741 Marketing

This paper considers how marketing research contributes to the development of strategy and marketing tactics, as revealed in an article by Mitsuru Kodama called "Strategic innovation in traditional big business: case studies of two Japanese companies," noting how these companies develop strategy and tactics on the basis of paradoxes which managers create to learn new methods.
  • Pages: 4
  • Bibliography: 3 source(s) listed
  • Filename: 21741
  • Price: US$35.80

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